The goal of everyone on earth is to find joy, hope and happiness in life and have peace of mind in something. Human interaction in all forms provides avenues and routes for developing the sense, feelings and emotions of this goal. These interactions can be commercial, social, religious and technical as the case may be. Often a form of exchange of products, services and activities forms the platform for these interactions. 

The individuals responsible for the transformation of these interactive sessions, and the ones that added value to the reality, and fulfilment of goals are the entrepreneurs. Through the power of faith and creativity, entrepreneurs transform wishes into beliefs and then beliefs into reality. When entrepreneurs transform either physical or intellectual resources into products and services, they create values that bring joy, hope, or happiness to the user or consumer, as the case may be.

On the other hand, when the entrepreneur adds value to the products or services through continual improvement and quality management, the business grows without much friction. Thus, the development of a quality mindset by the entrepreneur provides the ingredients for transferring the set goal of hope, joy, happiness and peace to the consumer. Products and services, provided by entrepreneurs that exceedingly meet their requirements bring joyful emotions to the customer and give them peace of mind. 

Drawing from the above analysis, fresh entrepreneurs must understand that merely providing a product or service in itself is the main goal of the consumer. The consumer demands meet the needs of the moment and bring a smile to the face of the consumer or the system.

In order to achieve the capability to make customers happy and give them peace of mind, entrepreneurs must build into the company structure, a type of Quality Management system that fits their trade and ensures that customer’s needs are exceeded, while being met. In this way hope, joy and peace of mind are transferred to society.