An entrepreneur starts a business venture hoping to make it a money-making machine, but it has to be nurtured from vision to maturity and dominion of the niche. Entrepreneurs are like farmers who converts barren land or forest to productive land. The farmer must be sure that the land is fertile and suitable for the proposed crop or seed. With business ventures, the entrepreneur is the farmer; the land is the business venture and market, and the seed is the business idea. 

The road to manifesting a business idea starts with a mission, strategy, execution and vision, leading to intended desire involves knowledge, belief and conviction. This concept is a deceptively simple but powerful way of thinking about the challenges a nascent business venture brings before the entrepreneur. The understanding of this concept is incredibly important because these are some of the most critical things business owners and entrepreneurs must determine before they begin to infuse money into the business. An idea or a dream that comes up in the entrepreneur’s head is not the business but a vision. It is simply a seed looking for fertile ground. Incidentally, it is an idea of the times whose season has come and when understood can be applied to the fertile ground to become a business venture that must be nurtured with all necessary ingredients.

My 37 years of business have shown me that to start a business venture the entrepreneur must see the dream in three dimensions. A vision is a mental picture generated in the subconscious mind, representing the ability to think and plan the future with imagination, knowledge and wisdom. It can also be a set of dreams of long- and short-term goals. The mind game starts with the answer to a simple question. Why should this business exist? 

The answer leads to the mission of the business venture, which will generate the platform from which strategy flows, and defines what needs to be done for the business to exist. If that criterion is not met, we can keep on talking about vision, mission, values and purpose till the opportunity pass away. On the other hand, an ignorant entrepreneur may decide to spend all the money on earth and the business will never start because the foundation is on the sand.  When the entrepreneur puts the vision before the mission it implies that they have the idea which serves as a director. This idea might have lofty ideals with no connection to reality or execution. However, when it clashes subsequently with the main reason for the business venture, the entrepreneur can change the vision to where it is headed, or stubbornly pursue the original vision. The steps we take to ensure business continuity while adapting, sustaining and thriving in the environment are how entrepreneurs shape up business ventures and shape the vision into reality. 

As the business venture develops, culture develops and a broad outline of where the business is headed starts taking shape. We can take corrective steps to ensure that we are headed in the right direction, mission, strategy, execution, and culture. This is the point where capital and money play crucial roles.

Manifesting desires in business is a process. It requires patience and the ability to align thinking, thoughts, communication, and action to what can be controlled consistently. How entrepreneur thinks determines how they will be and become from their desire. What entrepreneur becomes is determined by how they do things differently to achieve better and more sustainable results.  

Entrepreneurs dream ideas to reality and live so that others benefit from their life. Their vision, mission and strategy, light up their gifts and their talent. They use that gift to build businesses that provide solutions to solve man’s problems on earth. They are delighted to share these gifts otherwise it would be an injustice to humanity.